<Thinking about the standard>
The pattern in the photo is called “Dekadotto” and has been produced constantly for the last 3-4 years.
When making to order, there are cases where the stock runs out and it is expected to be made, and as a result, the pattern that is continuously produced every year can be said to be a “standard pattern”. If there are multiple standard patterns, it can lead to stable production planning and sales. Therefore, it is important to secure a certain number of standard patterns for the total production volume.
On the other hand, if we continue to produce only standard patterns and ordered patterns, it will not lead to medium- to long-term growth, so we must secure production quotas for new patterns and proposed patterns. Since the standard pattern changes depending on the external environment such as the trend of the times and marketability, it is necessary to always have the recognition that it is a “repeat pattern in a certain period”.
Shimogawa-Orimono
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